Workwear is changing, it is chic, dynamic and style conscious. In an age where personal brand and professional image are familiar buzz words what you wear to work is becoming more important. However, it is not just about what you wear, but how you wear it. Your personal style and the workplace culture are important considerations when selecting items for your working wardrobe, but how do you reconcile the two? I came up with the idea for this blog as I wanted to illustrate that women do not necessarily fit into one workwear style box, they are diverse and work in a myriad of different work environments.

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