Workwear is changing, it is chic, dynamic and style conscious. In an age where personal brand and professional image are familiar buzz words what you wear to work is becoming more important. However, it is not just about what you wear, but how you wear it. Your personal style and the workplace culture are important considerations when selecting items for your working wardrobe, but how do you reconcile the two? I came up with the idea for this blog as I wanted to illustrate that women do not necessarily fit into one workwear style box, they are diverse and work in a myriad of different work environments.

Some may be focused on the practicalities of dressing for work, others on expressing their creativity through their look, or they may have to conform to a corporate dress code. The casual smarts blog wants to recognise and address your workwear needs by providing looks for corporates, creatives and casual smarts. Personally I think that all three of the above may at one time or another be appropriate, depending on the situation and context. The casual smarts aims to provide inspiration for working women like myself who wake up in the morning and want their wardrobes to be as sharp as their minds.

Paloma Medcalf

LLB, (soon to be MBA), Style Obsessed!